Estimating the intention–behavior gap associated with a mega event: The case of the Expo 2012 Yeosu Korea / Choong-Ki Lee [et al.]
Behavioral intention of visitors to an Oriental medicine festival: An extended model of goal directed behavior / HakJun Song [et al.]
The Impact of a Mega Event on Visitors’ Attitude Toward Hosting Destination: Using Trust Transfer Theory / Yong-Ki Lee [et al.]
Behavioral intentions of international visitors to the Korean hanog guest houses: Quality, value and satisfaction / WooMi Jo, Choong-Ki Lee, Yvette Reisinger