Marketing 3.0: a era da participação e colaboração / John Bowen
Hotel and tourism trends / John Bowen
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens
Hospitality marketing research: a content analysis and implications for future research / John T. Bowen, Beverly A. Sparks
The effect of employee uniforms on employee satisfaction / Kathy Nelson, John Bowen
Comentary on loyalty: a strategic commitment / Stowe Shoemaker, John Bowen