Customer orientation or competitior orentation : Wich marketing stategy has a highter payoff for hotel brands? / Chekitan S. Dev. [et al.]
Brands across borders : Determining factors in choosing franchising or management contracts for entering international markets / Chekitan S. Dev. [et al.]
Brands across borders: choosing between franchising and management contracts for entering international markets / Chekitan S. Dev, M. Krishna Erramilli and Sanjeev Agarwal
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