Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller
Design de eventos II - do design ao design thinking / Pedro Figueiredo
Tendências, Turismo e Viagens / Manolis Psarros, Daisy Modiano
Excelência Organizacional / Álvaro Lopes Dias, Miguel Varela, José Lopes Costa
Resistance through tourism: identity, imagery, and tourism marketing in New Mexico / Premysl Mácha
Collaborative Marketing in a Regional Destination: Evidence from Central Florida / Youcheng Wang [et al]
Contribution of international fairs in city branding:?The case of Izmir, Turkey / Nahit Erdem Köker, Deniz Maden, Aylin Gözta
Viagens e Vídeo on line / Mark Frary
Contemporary medical tourism: Conceptualisation, culture and commodification / John Connell
Aplicar os príncipios-base de branding aos detinos turísticos / Gavin Eccles
L'innovation, moteur de la stratégie alternative d'Huttopia / Philippe Bossanne
La factibilidad de la implementación de una estrategia de co-country-branding en el Mediterráneo Europeo: un análisis exploratorio / Mercedes Jiménez García