Destination marketing organizations and destination marketing: a narrative analysis of the literature / Steven Pike, Stephen J. Page
Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE) / Constanza Bianchi, Steven Pike, Ian Lings
Destination positioning opportunities using personal values: Elicited through the Repertory Test with Laddering Analysis / Steven Pike
Perceptions of visitor relationship marketing opportunities by destination marketers: An importance-performance analysis / Samantha Murdy, Steven Pike
Visitor relationship orientation of destination marketing organizations / Steven Pike, Samantha Murdy, Ian Lings
Destination brand positions of a competitive set of near-home destinations / Steven Pike
Destination decision sets: A longitudinal comparison of stated destination preferences and actual travel / Steven Pike
The use of repertory grid analysis to elicit salient short-break holiday destination attributes in New Zealand / Steven Pike