The effect of culture on brand loyalty through brand performance and brand personality / Cigdem Unurlu and Selda Uca
Development and validation of a destination personality scale for mainland Chinese travelers / Li Pan [et al.]
Customer engagement with tourism social media brands / Paul Harrigan [et al.]
The missing link in building customer brand identification: The role of brand attractiveness / Kevin Kam Fung So [et al.]
Produits dérivés culturels & touristiques / Juliette Kergueno-Le Rolland [et al.]
How internal branding process really pays off through brand trust / Ezgi Erkmen, Murat Hancer and Jerrold K. Leong
Understanding the identity of Ibiza, Spain / Arturo Berrozpe, Sara Campo and María J. Yagüe
Destination brand personality and destination brand attachment - the involvement of self-congruence / Zhuowei (Joy) Huang, Chaozhi Zhang and Jing Hu
Self-congruity and flow as antecedents of attitude and loyalty towards a theme park brand / Xiaoxiao Fu, Juhee Kang and Asli Tasci
Effects of personification and anthropomorphic tendency on destination attitude and travel intentions / Kate Letheren, Brett A. S. Martin and Hyun Seung Jin
Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors / Sebastian Zenker, Erik Braun, Sibylle Petersen
Differences in the city branding of European capitals based on online vs.offline sources of information / Arturo Molina [et al.]