Self-congruity and flow as antecedents of attitude and loyalty towards a theme park brand / Xiaoxiao Fu, Juhee Kang and Asli Tasci
Investigating the effects of memorable experiences: an extended model of script theory / Aikaterini Manthiou [et al.]
The incorporation of consumer experience into branding process: an investigation of name-brand hotels / Aikaterini Manthiou [et al.]