A multilevel investigation of the role of retail stores in cross-border shopping / Ipkin Anthony wong and Iok Keng Veronica Lam
Linking travel motivation and loyalty in sporting events: The mediating roles of event involvement and experience, and the moderating role of spectator type / Ipkin Anthony Wong and Sio Lai Wendy Tang
Exploring event bundling: the strategy and its impacts / Yueying Hazel Xu, IpKin Anthony Wong and Xiuchang Sherry Tan