First-class airline travelers' tendency to seek uniqueness: how does it influence their purchase of expensive tickets? / Jinsoo Huang and Sunghyup Sean Hyun
COTA(S): RE-1562
First-class in-flight services and advertising effectiveness: Antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry / Seontaik Kim, Insin Kim and Sunghyup Sean Hyun
The role of airline travelers’ pre-recovery emotions during the service recovery process / Davoud Nikbin [et al.]
Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being preceptions, and brand loyalty: first-class passengers / Young-joo Ahn, Insin Kim, Sunghyup Sean Hyun