Understanding the exhibition attendees’ evaluation of their experiences: a comparison between high versus low mindful visitors / Yeongbae Choe, Sang-Min Lee, Dae-Kwan Kim
COTA(S): RE-1562
Conceptualizing Trade Show Visitors' Consumption Behavior / Jehn-Yih Wong [et al.]
COTA(S): RE-1610
Why attend tradeshows? A comparison of exhibitor and attendee’s preferences / Hyunjeong “Spring” Han, Rohit Verma
COTA(S): RE-1268