How does advertising affect the price elasticity of lodging demand? Evidence from Taiwan / Chiang-Ming Chen, Yu-Chen Lin, Yi-Chun Tsai
COTA(S): RE-1822
Market disequilibrium effect on hotel prices / Chiang-Ming Chen, Hsien-Hung Chiu
Advertising, price and hotel service quality: a signalling perspective / Hsien-Hung Chiu, Chiang-Ming Chen
Business diversification in the hotel industry: a comparative advantage analysis / Chia-Yu Yeh, Chiang-Ming Chen, Jin-Li Hu
Effect of price instability on hotel profitability / Chiang-Ming Chen, Kuo-Liang Chang
Influence of uncertain demand on product variety: evidence from the international tourist hotel industry in Taiwan / Chiang-Ming Chen, Chia-Yu Yeh, Jin-Li Hu