The role of customer engagement in building consumer loyalty to tourism brands / Kevin Kam Fung So [et al.]
COTA(S): RE-111
A model of brand prestige formation in the casino industry / Jinsoo Hwang and Heesup Han
COTA(S): RE-1562
The relationships among brand equity, culinary attration, and foreign tourist satisfaction / Chih-Hsing Sam Liu
Same but different: Chinese-American and mainland Chinese consumers' perceptions of and behavior in a service failure situation / Karin Weber, Cathy Hsu and Beverly Sparks
Appealing to tourists via branded entertainment: From theory to practice / Simon Hudson and Vincent Tung
Market profiling and positioning of parks brands in Kenya (case of premium and under-utilized parks) / Shem Wambugu Maingi, Alice Ondigi, Joseph Kibuye Wadawi
COTA(S): RE-1610
Online branding: Development of hotel branding through interactivity theory / Albert A. Barreda [et al.]
COTA(S): RE-1193
From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry / Isabel Buil, Eva Martínez, Jorge Matute
Place branding performances in tourist local food shops / Chiara Rabbiosi
COTA(S): RE-1253
Contradictions of capitalism in the South African Kalahari: indigenous Bushmen, their brand and baasskap in tourism / Stasja Patoelja Koot
COTA(S): RE-926
Sport Consumer Behavior : Marketing Strategies / D.Funk
COTA(S): 19822