Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller
COTA(S): 14249
Design de eventos II - do design ao design thinking / Pedro Figueiredo
COTA(S): RP-1824
Tendências, Turismo e Viagens / Manolis Psarros, Daisy Modiano
COTA(S): RP-1789
Excelência Organizacional / Álvaro Lopes Dias, Miguel Varela, José Lopes Costa
COTA(S): 14678
Resistance through tourism: identity, imagery, and tourism marketing in New Mexico / Premysl Mácha
COTA(S): 14469
Collaborative Marketing in a Regional Destination: Evidence from Central Florida / Youcheng Wang [et al]
COTA(S): RE-1610
Contribution of international fairs in city branding:?The case of Izmir, Turkey / Nahit Erdem Köker, Deniz Maden, Aylin Gözta
COTA(S): RP-1818
Viagens e Vídeo on line / Mark Frary
Contemporary medical tourism: Conceptualisation, culture and commodification / John Connell
COTA(S): RE-1193
Aplicar os príncipios-base de branding aos detinos turísticos / Gavin Eccles
COTA(S): RP-1826
L'innovation, moteur de la stratégie alternative d'Huttopia / Philippe Bossanne
COTA(S): RE-410
La factibilidad de la implementación de una estrategia de co-country-branding en el Mediterráneo Europeo: un análisis exploratorio / Mercedes Jiménez García
COTA(S): RE-319