Destination brand personality and destination brand attachment - the involvement of self-congruence / Zhuowei (Joy) Huang, Chaozhi Zhang and Jing Hu
COTA(S): RE-1562
XI Conferência Anual do Turismo. A Madeira, o turismo e o valor de uma marca forte / Fernanda Ramos
COTA(S): RP-1385
Fátima 2017: Ações para consolidar uma marca. 700.000 € para promover Fátima no mundo / Fernanda Ramos
O desafio da nação-valor / Francisco Jaime Quesado
COTA(S): RP-1850
After over 25 years of accrediting beaches, has Blue Flag contributed to sustainable management? / Rosa M. Fraguell [et al.]
COTA(S): RE-926
The value of region of origin, producer and protected designation of origin label for visitors and locals: the case of Fontina cheese in Italy / Elena Maria Marcoz, T. C. Melewar and Charles Dennis
COTA(S): RE-1610
Synthesis of city branding literature (1988 - 2014) as a research domain / Senay Oguztimur and Ulun Akturan
Le totem urbain, outil d'appropriation de la ville / Charles-Edouard Houllier-Guibert
COTA(S): RE-410
The role of customer engagement in building consumer loyalty to tourism brands / Kevin Kam Fung So [et al.]
COTA(S): RE-111
A model of brand prestige formation in the casino industry / Jinsoo Hwang and Heesup Han