Chinese outbound tourists: understanding their attitudes, constraints and use of information sources / Beverley Sparks, Grace Wen Pan
COTA(S): RE-1193
Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions / Beverley Sparks
Understanding customer-derived value in the timeshare industry / Beverley Sparks, Ken Butcher, Grace Pan
COTA(S): RE-1268
The efectiveness of print advertising stimuli in evoking elaborate consumption visions for potential travelers / Gabrielle Walters, Beverley Sparks, Carmel Herington
COTA(S): RE-111
Cross-cultural partner relationships in the travel trade: a Sino-Australian study / Grace W Pan, Beverley Sparks, Liz Fulop
Communication and the service encounter : The value of convergence / Beverley Sparks, Victor, J. Callan
Hospitality marketing research: a content analysis and implications for future research / John T. Bowen, Beverly A. Sparks