The dark side of image marketing / Z. U. Ahmed
Review of tourism in the USA / Zafar U. Ahmed
Marketing India as a tourist destination in North America : Challenges and opportunities / Zafar U. Ahmed
The influence of the components of a state's tourist image on product positioning strategy / Zafar U. Ahmed
Tourism in South Africa : uneven prospects / Zafar U. Ahmed, Victor L. Heller, Kevin A. Hughes
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