
1.		Customer orientation or competitior orentation : Wich marketing stategy has a highter payoff for hotel brands? / Chekitan S. Dev. [et al.] Autor: Dev, Ckekitan S.; Zhou, Kevin Zheng; Brown, Jim; Agarwal, Sanjeev Data Publicação: 2008 Col.autor: Cornell University COTA(S): 18161.05
2.		Global brand expansion : How to select a market entry strategy / Chekitan S. Dev. [et al.] Autor: Dev, Ckekitan S.; Brown, James R.; Zhou, Kevin Zheng Data Publicação: 2007 Col.autor: Cornell University COTA(S): 18161.07
3.		Brands across borders : Determining factors in choosing franchising or management contracts for entering international markets / Chekitan S. Dev. [et al.] Autor: Dev, Ckekitan S.; Erramilli, M. Krishna; Agarwal, Sanjeev Data Publicação: 2002 Col.autor: Cornell University COTA(S): 18161.03
4.		Brand Extension and customer loyalt : Evidence from the lodging industry / Weizhong Jiang [et al.] / Chekitan S. Dev. [et al.] Autor: Dev, Ckekitan S.; Jiang, Weizhong; Rao, Vithala R. Data Publicação: 2002 Col.autor: Cornell University COTA(S): 18161.04
5.		Managing Hotel Brand Equity : A customer-centric framework for assessing Performance / Keshav Prasad [et al.] Autor: Prasad, Keshav; Dev, Ckekitan S. Data Publicação: 2000 Col.autor: Cornell University COTA(S): 18161.09
6.		The franchisor - Franchisee. Relationship / James R. Brown [et al.] Autor: Dev, Ckekitan S.; Brown, James R. Data Publicação: 1997 Col.autor: Cornell University COTA(S): 18161.06
7.		A positioning analysis of hotel brands / Chekitan S. Dev. [et al.]A positioning analysis of hotel brands / Chekitan S. Dev. [et al.] Autor: Dev, Ckekitan S.; Morgan, Michael; Shoemaker, Stowe Data Publicação: 2000 Col.autor: Cornell University COTA(S): 18161.02
8.		Brands across borders: choosing between franchising and management contracts for entering international markets / Chekitan S. Dev, M. Krishna Erramilli and Sanjeev Agarwal Autor: Dev, Ckekitan S. Coautor: ; Erramilli, M. Krishna Agarwal, Sanjeev