Customer orientation or competitior orentation : Wich marketing stategy has a highter payoff for hotel brands? / Chekitan S. Dev. [et al.]
COTA(S): 18161.05
Global brand expansion : How to select a market entry strategy / Chekitan S. Dev. [et al.]
COTA(S): 18161.07
Safeguarding your Customers : The Guest's view of hotel security / Julie Feickert [et al.]
COTA(S): 18161.12
Also do well / Tania Salas [et al.]
COTA(S): 18161.11
Strategic Marketing and Brand Management for hotels / Chekitan S. Dev
COTA(S): 18161
Brands across borders : Determining factors in choosing franchising or management contracts for entering international markets / Chekitan S. Dev. [et al.]
COTA(S): 18161.03
Brand Extension and customer loyalt : Evidence from the lodging industry / Weizhong Jiang [et al.] / Chekitan S. Dev. [et al.]
COTA(S): 18161.04
Marketing challenges for the next decade / Chekitan S. Dev [et al.]
COTA(S): 18161.01
Managing Hotel Brand Equity : A customer-centric framework for assessing Performance / Keshav Prasad [et al.]
COTA(S): 18161.09
Managing Marketing relationships / Chekitan S. Dev. [et al.]
COTA(S): 18161.10