The european hotel industry : corporate structures and expansion strategies / David Litteljohn, Rachel Beattie
Seminar on the challenge of branding today and in the future?, Brussels (Belgium) 28th-30th Oct. 1992 / org. European Society for Opinion and Marketing Research
XII Congresso nacional de hotelaria e turismo, Vilamoura, 8-11 Dez. 1994 : [comunicações] / org. Associação de Hotéis de Portugal
El branding interactivo / Angel del Pino
Intervenção / Eduardo Berzosa
Subsídios para uma teoria de animação turística / Mário Assis Ferreira
Le marketing des villes : un défi pour le développement stratégique / Patrice Noisette, Franck Vallérugo
A regionalização e o turismo / Jaime Andrez
Património cultural e natural do Algarve : factor de desenvolvimento turístico / Elidérico Viegas
A gastronomia tradicional e o restaurante do futuro / Gabriel Fialho
Vantagens competitivas do Algarve / José Vitorino
Tourism brand management in Poland / Slawomir J. Wroblewski
Intervenção / Nuno Jardim Fernandes
Consumer's evaluation of a new product bearing a familiar name: an exploratory study on brand equity extensions in the hospitality industry / Paul D. Rompf
Destination marketing into the next century / Oliver Bennett
Using brand awareness and brand image in tourism channels of distribution / Tracy Woodward
European hotel branding / Andrew Sangster
Les parcs naturels régionaux, des espaces de développement économique à part entière / Denis Legrand
Tourisme, environnement, territoires : les indicateurs / Institut Français de l'Environnement
Culture, identity and tourism representation : marketing Cymru or Wales / Annette Pritchard, Nigel J. Morgan