The effect of culture on brand loyalty through brand performance and brand personality / Cigdem Unurlu and Selda Uca
COTA(S): RE-1610
Development and validation of a destination personality scale for mainland Chinese travelers / Li Pan [et al.]
COTA(S): RE-1193
Customer engagement with tourism social media brands / Paul Harrigan [et al.]
The missing link in building customer brand identification: The role of brand attractiveness / Kevin Kam Fung So [et al.]
Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors / Sebastian Zenker, Erik Braun, Sibylle Petersen
Differences in the city branding of European capitals based on online vs.offline sources of information / Arturo Molina [et al.]
The role of customer engagement in building consumer loyalty to tourism brands / Kevin Kam Fung So [et al.]
COTA(S): RE-111
A model of brand prestige formation in the casino industry / Jinsoo Hwang and Heesup Han
COTA(S): RE-1562
The relationships among brand equity, culinary attration, and foreign tourist satisfaction / Chih-Hsing Sam Liu
Same but different: Chinese-American and mainland Chinese consumers' perceptions of and behavior in a service failure situation / Karin Weber, Cathy Hsu and Beverly Sparks