Assessing managerial methods for evaluating place brand equity: A qualitative investigation / Staci M. Zavattaro, Joshua J. Daspit, Frank G. Adams
COTA(S): RE-1193
Impact of culture on perceptions of landscape names / Chaozhi Zhang [et al.]
COTA(S): RE-1775
An examination of Taiwan destination brand sssociations: from the perspective of mainland chinese Tourists / Zhuowei (Joy) Huang, Mimi Li & Qian Li
COTA(S): RE-1562
Detecting free riders in collective brands through a hierarchical choice process / Juan L. Nicolau, Francisco J. Mas
COTA(S): RE-111
Portugália, uma marca com história / Marta Barradas
COTA(S): RP-1062
Negative effects of perceived crowding on travelers’ identification with cruise brand / Sunghyup Sean Hyun, Min Gyung Kim
Factors influencing Chinese students’ behavior in promoting Australia as a destination for Chinese outbound travel / Ning (Chris) Chen, Larry Dwyer, Tracey Firth
Destination brand equity research from 2001 to 2012 / Stella Kladou, Antonios A. Giannopoulos, Eleni Mavragani
COTA(S): RE-1831
Commoditization in the U.S. lodging industry: Industry and customer perspectives / Srikanth Beldona [et al.]
COTA(S): RE-1268
Sazonalidade salva pela moda dos city breaks : Marca Portugal / Mário Pereira Gonçalves
COTA(S): RP-924