Impact of brand diversification on firm performance: a study of restaurant firms / Kyuwan Choi [et al.]
A perspectiva do Mediterrâneo e Balcãs / Manolis Psarros
Visual rhetoric and ethics in marketing of destinations / Adriana Campelo, Robert Aitken, Juergen Gnoth
A conceptual examination of the induced tourism phenomenon in Ireland / Noëlle O'Connor
The relevance of visitors' nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy / Nicola E. Stokburger-Sauer
An integrative model of place image: exploring relationships between destination, product, and country images / Statia Elliot, Nicolas Papadopoulos, Samuel Seongseop Kim
Image and positioning of the European tourism market from the perspective of Spanish tourists / Sérgio Dominique Ferreira Lopes, José Agostinho Silva
Serviço, experiência e economias transformadas / Jorge de Jesus
World heritage site- Is it an effective brand name? A case study of a religious heritage site / Yaniv Poria, Arie Reichel, Raviv Cohen
A model of destination branding: Integrating the concepts of the branding and destination image / Hailin Qu, Lisa Hyunjung Kim, Holly Hyunjung Im
Territorial brands for tourism development: A statistical analysis on the Marche Region / Eleonora Lorenzini, Viviana Calzati, Paolo Giudici