Turismo de Portugal

1. 

Marketing and managing tourism destinations / Alastair M. Morrison

Autor: Morrison, Alastair M. Data Publicação: 2024 Co col. autor sec.: Routledge

COTA(S): 18317

Monografias  
2. 

Tourist engagement throughout the customer journey : a service ecosystem approach / Rodoula H. Tsiotsou [et al.]

Autor: Tsiotsou, RodoulaGoldsmith, Ronald E. Data Publicação: 2024 Resp- Sec.: Morrison, Alastair M., ed. lit.
Buhalis, Dimitrios, ed. lit.

COTA(S): 18553.29

Analíticos  
3. 

Presence in virtual hotel experience and purchase intention : the mediating role of decision comfort / Sima Rahimizhuan [et al.]

Autor: Rahimizhian, SimaSafaeimanesh, FarzadBeheshti, MobinaAfolabi, Olayinka Data Publicação: 2024 Resp- Sec.: Morrison, Alastair M., ed. lit.
Buhalis, Dimitrios, ed. lit.

COTA(S): 18553.35

Analíticos  
4. 

Social media micro-film marketing by Chinese destinations: The case of Shaoxing / Jun Shao [et al.]

Resp- Sec.: Jun, Shao
Xiong, Li
Morrison, Alastair M.
Bihu, Wu

COTA(S): RE-1193

Analíticos  
5. 

Destination image representation on the web: content analysis of Macau travel related websites / Soojin Choi, Xinran Y. Letho, Alastair M. Morrison

Autor: Soojin, Choi Coautor: ; Xinran, You Lheto
Morrison, Alastair M.

COTA(S): RE-1193

Analíticos  
6. 

Segmenting the international travel market by activity / Sheauhsing Hsieh, Joseph T. O'Leary, Alastair M. Morrison

Autor: Hsieh, Sheauhsing Coautor: ; O Leary, Joseph T.
Morrison, Alastair M.

Analíticos  
7. 

Marketing to the visiting friends and relatives segment: an international analysis / Alastair Morrison [et al.]

Resp- Sec.: Morrison, Alastair M.
Woods, Barbara A.
Pearce, Philip L.
Moscardo, Gianna
Sung, Heidi H.

Analíticos  
8. 

Benefit segmentation: a review of its applications to travel and tourism research / Isabelle Frochot, Alastair M. Morrison

Autor: Frochot, Isabelle Coautor: ; Morrison, Alastair M.

Analíticos  
9. 

East versus west: a comparison of online destination marketing in China and the USA / Rumoei Feng, Alastair M. Morrison, Joseph A. Ismail

Autor: Feng, Ruomei Coautor: ; Morrison, Alastair M.
Ismail, Joseph A.

Analíticos