Customer orientation or competitior orentation : Wich marketing stategy has a highter payoff for hotel brands? / Chekitan S. Dev. [et al.]
COTA(S): 18161.05
Strategic Marketing and Brand Management for hotels / Chekitan S. Dev
COTA(S): 18161
Looking beyond RevPar : Productivity Consequences of Hotel Strategies / Chekitan S. Dev. [et al.]
COTA(S): 18161.08