Qualité & tourisme: du marketing au management / Dir. Claudine Desvignes
COTA(S): RE-411
The key capabilities required for managing tourism business networks / Arja Lemmetyinen, Frank M. Go
COTA(S): RE-1193
Superbrands: marcas de excelência em Portugal 2009 / Superbrands Portugal
COTA(S): 12556
Online and Off-line Travel Packages Preferences: A Conjoint Analysis / Michael Chiam, Geoffrey Soutar e Alvin Yeo
COTA(S): RE-1610
Destination brand positions of a competitive set of near-home destinations / Steven Pike
Hotelaria e Turismo : Reflexão sobre as marcas de spas / Turismo de Portugal, I.P.
COTA(S): 13770
Branding a memorable destination experience. The case of "Brand Canada" / Simon Hudson
Handbook on tourism destination branding / World Tourism Organization, European Travel Commission
COTA(S): 12459; 12459-Dg; 12459-A-Dg
Reflexão sobre modelos de negócio e marcas hoteleiras : Hotelaria e Turismo / Turismo de Portugal
COTA(S): 13765
A model of customer-based brand equity and its application to multiple destinations / Soyoung Boo, James Busser, Seyhmus Baloglu
XVI Congresso AECIT- Retos para el turismo Español. Cambio de paradigma / Asociación Española de Experto Científicos en Turismo (AECIT)
COTA(S): 15162-Dg
How to brand nations, cities and destinations- A planning book for place branding / Teemu Moilanen; Seppo Rainisto
COTA(S): 13134
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