Customer orientation or competitior orentation : Wich marketing stategy has a highter payoff for hotel brands? / Chekitan S. Dev. [et al.]
COTA(S): 18161.05
Global brand expansion : How to select a market entry strategy / Chekitan S. Dev. [et al.]
COTA(S): 18161.07
Global brand expansion: how to select a market entry strategy / Chekitan S. Dev, James R. Brown, Kevin Zheng Zhou
COTA(S): RE-1268