Customer orientation or competitior orentation : Wich marketing stategy has a highter payoff for hotel brands? / Chekitan S. Dev. [et al.]
COTA(S): 18161.05
Brand Extension and customer loyalt : Evidence from the lodging industry / Weizhong Jiang [et al.] / Chekitan S. Dev. [et al.]
COTA(S): 18161.04
A positioning analysis of hotel brands / Chekitan S. Dev. [et al.]; A positioning analysis of hotel brands / Chekitan S. Dev. [et al.]
COTA(S): 18161.02