Communication and channel systems in tourism marketing / ed. lit. Muzaffer Uysal, Daniel R. Fesenmaier
COTA(S): 6201
The dynamics of search engine marketing for tourist destinations / Bing Pan, Zheng Xiang, Rob Law, Daniel R. Fesenmaier
COTA(S): RE-111
A framework of search engine use for travel planning / Daniel R. Fesenmaier, Zheng Xiang, Bing Pan, Rob Law
Semantic representation of tourism on the internet / Zheng Xiang, Ulrike Gretzel, Daniel R. Fesenmaier
Assessing advertising in a hierarchical decision model / Sangwon Park, Juan L. Nicolau, Daniel R. Fesenmaier
COTA(S): RE-1253
Evaluating destination advertising / Jason L. Stienmetz, Joel G. Maxcy, Daniel R. Fesenmaier