
1.		Appealing to tourists via branded entertainment: From theory to practice / Simon Hudson and Vincent Tung Autor: HUDSON, Simon Coautor: ; Tung, Vincent
2.		Contradictions of capitalism in the South African Kalahari: indigenous Bushmen, their brand and baasskap in tourism / Stasja Patoelja Koot Autor: Koot, Stasja Patoelja
3.		A model of brand prestige formation in the casino industry / Jinsoo Hwang and Heesup Han Autor: Jinsoo, Hwang Coautor: ; Heesup, Han
4.		Destination brand personality: an application to Spanish tourism / Alejandro Gómez Aguilar, María Jesús Yagüe Guillén and Nieves Villaseñor Roman Autor: Gómez Aguilar, Alejandro Coautor: ; Yagüe Guillén, Maria Jesús Villaseñor Roman, Nieves
5.		O desafio da nação-valor / Francisco Jaime Quesado Autor: Quesado, Francisco Jaime
6.		Effective communication strategies for store remodeling / Stephanie Qing Liu and Anna S. Mattila Autor: Qing, Liu Coautor: ; Mattila, Anna, co-autor
7.		From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry / Isabel Buil, Eva Martínez, Jorge Matute Autor: Buil, Isabel Coautor: ; Martínez, Eva Matute, Jorge
8.		The role of customer engagement in building consumer loyalty to tourism brands / Kevin Kam Fung So [et al.] Resp- Sec.: So, Kevin Kam Fung King, Ceridwyn Sparks, Beverley Ying, Wang
9.		Turismo religioso / Pedro Machado Autor: Machado, Pedro
10.		Place branding performances in tourist local food shops / Chiara Rabbiosi Autor: Rabbiosi, Chiara
11.		O vinho na ponta da língua / Maria João de Almeida Autor: Almeida, Maria João de Data Publicação: 2016 Coautor: Sampaio, Cristina, il. Bettencourt, Pedro, fotogr.
12.		Sport Consumer Behavior : Marketing Strategies / D.Funk Autor: Funk, Daniel C.; Alexandris, Kostas; McDonald, Heath Data Publicação: 2013
13.		Chinese consumers' brand personality perceptions of tourism real estate firms / Zhihong Liu [et al.] Resp- Sec.: Zhihong, Liu Songshan, (Sam) Huang Hallak, Rob Mingzhu, Liang
14.		Market profiling and positioning of parks brands in Kenya (case of premium and under-utilized parks) / Shem Wambugu Maingi, Alice Ondigi, Joseph Kibuye Wadawi Autor: Maingi, Shem Wambugu Coautor: ; Ondigi, Alice N. Wadawi, Joseph Kibuye
15.		The incorporation of consumer experience into branding process: an investigation of name-brand hotels / Aikaterini Manthiou [et al.] Resp- Sec.: Manthiou, Aikaterini Juhee, Kang Sumarjan, Norzuwana Tang, (Rebecca) Liang
16.		The relationships among brand equity, culinary attration, and foreign tourist satisfaction / Chih-Hsing Sam Liu Autor: Chih-Hsing, Liu
17.		Online branding: Development of hotel branding through interactivity theory / Albert A. Barreda [et al.] Resp- Sec.: Barreda, Albert A. Bilgihan, Anil Nusair, Khaldoon Okumus, Fevzi
18.		Strategic winery tourism and management : Building competitive winery tourism and winery management strategy / Lee, Kyuho Autor: Lee, Kyuho
19.		Brand personality and culture: the role of cultural diferences on the impact of brand personality perceptions on tourists' visit intentions / Kurt Matzler [et al.] Resp- Sec.: Matzler, Kurt Strobl, Andreas Stokburger-Sauer, Nicola E. Bobovnicky, Artur Bauer, Florian
20.		Same but different: Chinese-American and mainland Chinese consumers' perceptions of and behavior in a service failure situation / Karin Weber, Cathy Hsu and Beverly Sparks Autor: Weber, Karin Coautor: ; Hsu, Cathy H.C. Sparks, Beverley