Self-congruity theory: to what extent does it hold in tourism? / Philipp Boksberger, Sara Dolnicar, Chistian Laesser, Melanie Randle
COTA(S): RE-111
World heritage site- Is it an effective brand name? A case study of a religious heritage site / Yaniv Poria, Arie Reichel, Raviv Cohen
An integrative model of place image: exploring relationships between destination, product, and country images / Statia Elliot, Nicolas Papadopoulos, Samuel Seongseop Kim
Gaming destination images: implications for branding / Erin Kneesel, Seyhmus Baloglu, Michelle Millar
Loyalty regrardless of brands? Examining three nonperformance effects on brand loyalty in a tourism context / Xiang (Robert) Li
Digital Marketing: Strategy, Implementation and Practice / Dave Chaffey; Fiona Ellis-Chadwick
COTA(S): 14250
Impact of brand diversification on firm performance: a study of restaurant firms / Kyuwan Choi [et al.]
COTA(S): RE-1822
A destination-branding model: An empirical analysis based on stakeholders / Juan A. García, Mar Gómez, Arturo Molina
COTA(S): RE-1193
“Step into the Real Texas”: Associating and claiming state narrative in advertising and tourism brochures / Eli Avraham, Daniel Daugherty
Understanding the impact of culinary brand equity and destination familiarity on travel intentions / Jeou-Shyan Horng [et al.]