Identifying Critical Brand Contact Elements of a Tourist Destination: Applications of Kano's Model and the Importance–satisfaction Model / Kuo-Chien Chang, Mu-Chen Chen, Chia-Lin Hsu
COTA(S): RE-1610
Wine Tourism in Spain: Denomination of Origin Effects on Brand Equity / Mar Gómez, Arturo Molina
Testing the impact of a promotional video on destination image change: application of China as a tourism destination / Amir Shani [et al.]
Image and positioning of the European tourism market from the perspective of Spanish tourists / Sérgio Dominique Ferreira Lopes, José Agostinho Silva
COTA(S): RP-1818
A conceptual examination of the induced tourism phenomenon in Ireland / Noëlle O'Connor
Developing and testing a model of exhibition brand preference: The exhibitors' perspective / Xin Jin, Karin Weber
COTA(S): RE-1193
A importância dos grandes eventos na promoção da imagem e consolidação dos detinos turísticos- O Euro 2004 em Portugal / Pedro Alexandre Marques
COTA(S): 14423
Boas práticas para o investimento turístico / José Manuel Inácio, Carlos Ricardo
COTA(S): RP-1806
Aplicar os príncipios-base de branding aos detinos turísticos / Gavin Eccles
COTA(S): RP-1826
La imagen de España y sus marcas en el Mundo / Foro de Marcas Renombradas Españolas
COTA(S): 14769