Can tourism providers buy their customers' loyalty? examining the influence of customers - provider investments on loyalty / Duarte B. Morais, Michael J. Dorsch, Sheila J. Backman
Building loyal relationships between customers and providers: a focus on resource investiments / Duarte B. Morais, Michael J. Dorsch, Sheila J. Backman
Toward the operationalization of resource investments made between customers and providers of a tourism service / Duarte B. Morais, Sheila J. Backman, Michael J. Dorsch