The long tail of destination image and online marketing / Bing Pan, Xiang (Robert) Li
COTA(S): RE-1253
Chinese Outbound tourists' destination image of America: Part I / Xiang (Robert) Li, Svetlana Stepchenkova
COTA(S): RE-111
Chinese outbound tourists' destination image of America: Part II / Svetlana Stepchenkova, Xiang Robert Li
Loyalty regrardless of brands? Examining three nonperformance effects on brand loyalty in a tourism context / Xiang (Robert) Li
The effect of online information search on image development : Insights from a mixed-methods study / Xiang (Robert) Li, Bing Pan, Lixuan (Grace) Zhang, Wayne W. Smith