1.		Appealing to tourists via branded entertainment: From theory to practice / Simon Hudson and Vincent Tung Autor: HUDSON, Simon Coautor: ; Tung, Vincent
2.		Contradictions of capitalism in the South African Kalahari: indigenous Bushmen, their brand and baasskap in tourism / Stasja Patoelja Koot Autor: Koot, Stasja Patoelja
3.		A model of brand prestige formation in the casino industry / Jinsoo Hwang and Heesup Han Autor: Jinsoo, Hwang Coautor: ; Heesup, Han
4.		Destination brand personality: an application to Spanish tourism / Alejandro Gómez Aguilar, María Jesús Yagüe Guillén and Nieves Villaseñor Roman Autor: Gómez Aguilar, Alejandro Coautor: ; Yagüe Guillén, Maria Jesús Villaseñor Roman, Nieves
5.		O desafio da nação-valor / Francisco Jaime Quesado Autor: Quesado, Francisco Jaime
6.		Effective communication strategies for store remodeling / Stephanie Qing Liu and Anna S. Mattila Autor: Qing, Liu Coautor: ; Mattila, Anna, co-autor
7.		From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry / Isabel Buil, Eva Martínez, Jorge Matute Autor: Buil, Isabel Coautor: ; Martínez, Eva Matute, Jorge
8.		The role of customer engagement in building consumer loyalty to tourism brands / Kevin Kam Fung So [et al.] Resp- Sec.: So, Kevin Kam Fung King, Ceridwyn Sparks, Beverley Ying, Wang
9.		Turismo religioso / Pedro Machado Autor: Machado, Pedro
10.		Place branding performances in tourist local food shops / Chiara Rabbiosi Autor: Rabbiosi, Chiara