Constructing Customer-based Museums Brand Equity Model: The Mediating Role of Brand Value / Chyong-Ru Liu, Han-Kuei Liu, Wei-Rong Lin
Destination brand equity research from 2001 to 2012 / Stella Kladou, Antonios A. Giannopoulos, Eleni Mavragani
A marca no turismo : Aglutinador de clientela / Manuel Durães Rocha
Commoditization in the U.S. lodging industry: Industry and customer perspectives / Srikanth Beldona [et al.]
Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being preceptions, and brand loyalty: first-class passengers / Young-joo Ahn, Insin Kim, Sunghyup Sean Hyun
Success in place branding: the case of the Tourism Victoria Jigsaw Campaign / Chiara Rinaldi, Sue Beeton
Detecting free riders in collective brands through a hierarchical choice process / Juan L. Nicolau, Francisco J. Mas
Portugália, uma marca com história / Marta Barradas
A model of tourism destination brand equity: The case of wine tourism destinations in Spain / Mar Gómez, Carmen Lopez, Arturo Molina
Experiential marketing and Long-term sales / Steven S. Cuellar, Robert C. Eyler, Rich Fanti
Turismo, marketing e indústrias criativas / Paulo Faustino
O accionista nunca fechou a porta a propostas para a gestão dos activos / Carina Monteiro