Qualité & tourisme: du marketing au management / Dir. Claudine Desvignes

COTA(S): RE-411

Marketing turístico: conceitos e tendências / João Pedro Almeida Couto, Cláudia Frazão Garcia Soares Faias, Carlos Manuel Redondo Faias

Autor: Couto, João Pedro Almeida Data Publicação: 2009 Coautor: Faias, Cláudia Frazão Garcia Soares, co-autor
Faias, Carlos Manuel Redondo, co-autor

COTA(S): 12393

A comparative study of the use of "iconic" versus "generic" advertising images for destination marketing / Stephen W. Litvin, Nacef Mouri

Autor: Litvin, Stephen W. Coautor: ; Mouri, Nacef

COTA(S): RE-111

Semantic representation of tourism on the internet / Zheng Xiang, Ulrike Gretzel, Daniel R. Fesenmaier

Autor: Zheng, Xiang Coautor: ; Gretzel, Ulrike
Fesenmaier, Daniel R.

COTA(S): RE-111

Knowledge-based network participation in destination and event marketing: hospitality scenario analysis perspective / Ad Breukel, Frank M. Go

Autor: Breukel, Ad Coautor: ; Go, Frank M.

COTA(S): RE-1193

Executive Report : The magazine for the tourism, hospitality and leisure industry / Deloitte

Data Publicação: 2009 Col.autor: Deloitte

COTA(S): 16519-I; 16519-II

The destination-management organisation and the integrative destination-marketing process / Jörgen Elbe, Lars Hallén, Björn Axelsson

Autor: Elbe, Jörgen Coautor: ; Hallén, Lars
Axelsson, Björn

COTA(S): RE-1610

Has the experience economy arrived? The Views of a destination managers in three visitor-dependent areas / Michael Morgan

Autor: Morgan, Michael Coautor: ; Elbe, Jörgen
Curiel, Esteban

COTA(S): RE-1610

Online and Off-line Travel Packages Preferences: A Conjoint Analysis / Michael Chiam, Geoffrey Soutar e Alvin Yeo

Autor: FUNK, Daniel C. Coautor: ; ALEXANDRIS, Konstantinos
PING, Yang

COTA(S): RE-1610

Plano Estratégico de promoção turística do Vale do Côa / Associação de Municípios do Vale do Côa (AMVC)

Data Publicação: 2009 Col.autor: Associação de Municípios do Vale do Côa (AMVC)

COTA(S): 16199

Airport stops and flights on small airplanes as inhibitors of tourism-related air travel: A case study / Daniel M. Spencer

Autor: Spencer, Daniel M.

COTA(S): RE-1193

Branding a memorable destination experience. The case of "Brand Canada" / Simon Hudson

Autor: Hudson, Simon Coautor: ; Ritchie, J.R. Brent

COTA(S): RE-1610