The China outbound market: an evaluation of key constraints and opportunities / Li Zhou, Brian King and Lindsay Turner
Identifying the vacation travel innovator / Ronald E. Goldsmith and Stephen W. Litvin
Expectations for hotel service quality: do they differ from culture to culture? / Connie Mok and Robert W. Armstrong
Leisure traveler choice models of theme hotels using psychographics / Andreas H. Zins
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens
COTA(S): 7236
Tourism marketing / Les Lumsdon
COTA(S): 7321
Involvement: travel motivation and destination selection / Bharath M. Josiam, George Smeaton, Christine Clements
Cartes de fidélité
La qualité c'est aussi celle des hommes / François Clair
Service quality, customer satisfaction, and customer value: a holistic perspective / Haemoon Oh