25.		Tourism destination branding / Luis Moutinho Autor: Moutinho, Luíz
26.		Intervenção / António Trindade Autor: Trindade, António
27.		Eventos / João Sachetti Autor: Sachetti, João
28.		Avantages derivant de la marque de destination : culture, tourisme, marketing et resultats pour les PMI / Stefano Landi Autor: Landi, Stefano
29.		La stratégie de distribution de Best Western : marque forte et présence multicanaux / Stéphane Gauthier Autor: Gauthier, Stéphane
30.		Scandinavian winter; antecedents, concepts and empirical observations underlying a destination umbrella branding model / Arvid Flagestad, Christine A. Hope Autor: Flagestad, Arvid Coautor: ; Hope, Christine A.
31.		The german hotel sector / Macy Marvel Autor: Marvel, Macy
32.		Budget hotels in Europe / Macy Marvel Autor: Marvel, Macy
33.		Avantages derivant de la marque de destination: culture, tourisme, marketing et resultats pour les PMI / Stefano Landi Autor: Landi, Stefano
34.		Advertising strategies for hospitality services / Banwari Mittal, Julie Baker Autor: Mittal, Banwari Coautor: ; Baker, Julie
35.		Brand extension and customer loyalty: evidence from the lodging industry / Weizhong Jiang, Chekitan S. Dev, Vithala R. Rao Autor: Jiang, Weizhong Coautor: ; Dev, Chekitan S. Rao, Vithala R.
36.		Image building and branding policy: how to ensure sustainable image promotion / Niko Buliç Autor: Buliç, Niko