Tourism destination branding / Luis Moutinho
Intervenção / António Trindade
Eventos / João Sachetti
Avantages derivant de la marque de destination : culture, tourisme, marketing et resultats pour les PMI / Stefano Landi
La stratégie de distribution de Best Western : marque forte et présence multicanaux / Stéphane Gauthier
Scandinavian winter; antecedents, concepts and empirical observations underlying a destination umbrella branding model / Arvid Flagestad, Christine A. Hope
The german hotel sector / Macy Marvel
Budget hotels in Europe / Macy Marvel
Avantages derivant de la marque de destination: culture, tourisme, marketing et resultats pour les PMI / Stefano Landi
Advertising strategies for hospitality services / Banwari Mittal, Julie Baker
Brand extension and customer loyalty: evidence from the lodging industry / Weizhong Jiang, Chekitan S. Dev, Vithala R. Rao
Image building and branding policy: how to ensure sustainable image promotion / Niko Buliç