Linking travel motivation and loyalty in sporting events: The mediating roles of event involvement and experience, and the moderating role of spectator type / Ipkin Anthony Wong and Sio Lai Wendy Tang

Ipkin, Anthony Wong; Sio, Lai Wendy Tang

Journal of travel & tourism marketing. - Binghamton, 1996- , ISSN 1054-8408. - Vol. 33, nº 1 - 3 (January - April), p. 63 - 84

Eventos desportivos; Motivações; Fidelização; Comportamento; Comportamento turístico; Análise crítica