Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern / Beverley A. Sparks, Kevin Kam Fung So, Graham L. Bradley
The role of customer engagement in building consumer loyalty to tourism brands / Kevin Kam Fung So [et al.]
Consumer value and self-image congruency at different stages of timeshare ownership / Beverley Sparks, Graham Bradley, Gayle Jennings
Understanding customer-derived value in the timeshare industry / Beverley Sparks, Ken Butcher, Grace Pan