Brand revitalization / Chekitan S. Dev, Kevin Lane Keller
COTA(S): RE-1268
O que interessa ao turista é a marca Portugal / Carolina Xavier e Sousa
COTA(S): RP-1787
Love and satisfaction drive persistent stickiness: investigating international tourist hotel brands / Shu-Pei Tsai
COTA(S): RE-1610
Marketing Strategies for Tourism Destinations. Target market: BRAZIL / ETC- European Travel Commission
COTA(S): 15863-I-Dg; 15863-II-Dg; 15863-III-Dg; 15863-IV-Dg; 15863-V-Dg; 15863-II.a
Who is willing to pay to see the Big 7? / Melville Saayman, Andrea Saayman
COTA(S): RE-1822
Destination image: Do top-of-mind associations say it all? / Svetlana Stepchenkova, Xiang (Robert) Li
COTA(S): RE-1253
Podemos aprender com os eventos das marcas? / Rui Ochôa
COTA(S): RP-1789
Turismo em Cabo Verde / Humberto Santos de Brito
Comercialização não é papel de uma entidade pública / Raquel Relvas Neto
COTA(S): RP-381
A Study of the Key Strategic Drivers of the Use of the World Heritage Site Designation as a Destination Brand / Jason Ryan, Sari Silvanto
COTA(S): RE-1562