Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H)
DEMICCO, Frederick J.,ed.lit.
Toronto; New Jersey: AAP, 2017. 439p.
ISBN: 978-1-77188-505-8
Cota: 19948
Descritores: Turismo de saúde; Hotelaria; Estudos económicos.
"Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H) takes a systems approach to examining the growing field of medical tourism, one of the field’s hottest niches, with billions of dollars spent each year. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective.Growing numbers of people are going abroad to find affordable quality medical care for both necessary and cosmetic medical services. When they require surgery or dental work, they combine it with a trip to the Taj Mahal, a photo safari on the African veldt, or a stay at a luxury hotel or at a hospital that feels like one all at bargain-basement prices."...http://www.crcpress.com
